Persona Intelligence and Social Digital Twin Lab
The Persona Intelligence and Social Digital Twin Lab is a research and innovation lab within the Information Technology Solutions Center dedicated to advancing persona-driven intelligence.
The lab explores how intelligent persona generation, evaluation, and integration can bridge the interaction gap between users and the goal-oriented outputs of information technology solutions.
What is a Persona?
We define persona as a construct that originates as a structured representation of human identity, beliefs, values, and worldviews, evolves into a reasoning variable that frames and structures human intent, and ultimately activates as a unit of intelligent agency that shape system behavior and operationalizes human needs within intelligent information solutions.
Research Areas
How personas are built — data, structure, generation.
How we verify a persona is authentic, consistent, and reliable. Benchmarks, evaluation standards, and human-in-the-loop checks that underpin everything downstream.
How personas operate within AI agents — reasoning, memory, self-improvement, multi-agent collaboration. This is where persona intelligence meets agentic systems directly.
How personas engage — with humans, robots, communities, policy, digital twins.
Ethics, consent, fairness, safety, governance.
Services We Provide for Industry & Nonprofit Partners
We provide persona research services including:
Simulacra Platforms for Persona research, persona generation, and Persona Augmentation
Persona Design and Refinement for Agentic AI
Persona Intelligence and Fidelity Improvement
Speculative Policy Research Sandbox
Integration of Personas in IT Solutions
Publications
1. Asadi, A. R., Akinremi, T. P., Appiah, J. K., Jayathilake, H. M., Ibitoye, O., & Said, H. (2025). Bits, Bytes, and Bars: Towards a Digital Twin of the US Criminal Justice System. International Journal of Human–Computer Interaction, 41(19), 12050–12071. https://doi.org/10.1080/10447318.2025.2452201
2. Asadi, A.R., Zhang, Y. & Said, H. What do personas say about privacy & security: a systematic literature review through human-AI collaboration. J Ambient Intell Human Comput 16, 1175–1190 (2025). https://doi.org/10.1007/s12652-025-05007-w
3. Asadi, A. R. (2026). Building conversational information sources as human-centered digital persona twins for probation officer training. In Proceedings of the 2026 Conference on Human Information Interaction and Retrieval (pp. 394–398). Association for Computing Machinery. https://doi.org/10.1145/3786304.3787936
Collaboration
The lab welcomes the opportunity to collaborate with those interested can contact Amir Asadi.
Lab Members
Amir Asadi
Graduate Assistant, CECH - School of Information Technology
Hazem Said
Professor (F2), CECH - School of Information Technology
250C Teachers College