CECH Brand Guide
Our brand strategy focuses our narrative and brings out our strengths. These guiding fundamentals are the foundation for all brand communications and design.
Our logo is dynamic and unleashed. It is both foward-thinking and established as it places priority on Cincinnati, conveying pride and strength of place.
The logo is staged on white, red, or black. When placing on photography, find quiet areas within the composition that provide contrast and legibility.
- shift the logo elements
- alter the fonts
- alter the brand colors
- place the logo or symbol alone in a line of text
- skew, stretch or distort
- add effects
- place on complex backgrounds
- add an outline
- change proportion or alignment.
“Lockups” connect college names and other major units and programs to the university master brand.
Lockups are not appropriate for every unit nor for every communication. Please review the following guidelines before considering a lockup.
Formal and informal lockups have been created for all colleges and are available for download and immediate use.
In most cases, the college-level lockup or the UC logo alone will be the most appropriate mark for all academic communication.
However, colleges are free to allow —or not allow— the use of departmental or smaller unit lockups. All such lockups must be approved by the appropriate college dean. It is strongly recommended that colleges seek guidance from their internal communications staff and/or the Brand Review Committee prior to proposing smaller unit lockups.
In most cases, the UC logo alone will be the most appropriate mark. Non-academic units should avoid using lockups.
Divisions and larger, umbrella units are free to allow —or not allow— the development and use of lockups, both at the division and smaller unit level. All non-academic lockups must be approved by the appropriate division head, VP or leadership team. In addition, it is strongly recommended that non-academic units seek guidance from the Brand Review Committee prior to proposing a unit lockup.
To determine whether a lockup is warranted, consider and be prepared to articulate the following:
- Is it meaningful and necessary to the target audience? How? Why?
- Can identifying or acknowledging a particular service or program be accomplished through messaging?
- What is gained —or lost— with a lockup over use of the UC logo alone?
- Does the unit have a retail or commercial mission?
It is never wrong to use the UC/CECH logo alone, with the unit name elsewhere in the communication.
- If more than one unit needs to be acknowledged in the communication, use the UC/CECH logo alone. Do not use two lockups in the same communication.
- Lockups must follow the prescribed template for font, type size, spacing and color.
- Lockups replace all typographical arrangements for college names, even those previously approved. Seek guidance from the Brand Review Committee.
- Lockups are not allowed on standard business communication such as letterhead, business cards and forms. Standard business communication uses the UC/CECH logo alone.
UC Branding Colors
UC Standard Fonts
Typography extends the visual expression of our brand character and supports our tone of voice in text form. In addition, Myriad and Minion remain acceptable for use. Open Sans is the acceptable (free) substitute. Links will direct to GoogleFonts, which is a legitimate typography foundry for typefaces.
The University Seal
The seal is an important pillar of our heritage.
The University Seal, adopted in 1904 from the City of Cincinnati insignia, is legally restricted for use on official documents of the university. Consequently, references to the seal in this guide apply only to reproductions or facsimiles of the seal.
Reproduction of the seal is restricted to presidential or Board-related purposes and in recognition of certain prestigious scholarly achievements such as a diploma. The seal is also appropriate for permanent markers, such as architectural elements produced in stone, metal or glass, and for regalia and class rings, subject to licensing approval. Use of the seal must be approved by the division of Governmental Relations and University Communications or by the Brand Review Committee.
The “Alternate Seal” is for use on plaques, clothing, gift items, and merchandise. Use is restricted for licensed goods. Its use is governed by the Office of Trademarks and Licensing.
Merchandise and Licensed Goods
The university owns all trademarks, service marks, trade names, logos, seals, symbols, mascots, and slogans associated with or referring to the University of Cincinnati. The Office of Trademarks & Licensing protects and controls the use of our marks on merchandise and licensed goods, and oversees the quality and appropriateness of products, promotions, and sponsorships for which the marks are used.
All uses of UC’s name and trademarks on products require prior approval from the Office of Trademarks and Licensing, even if the proposed uses do not involve the sale of a product.
All products bearing UC’s trademarks must be produced from companies licensed by the University of Cincinnati through our agent, the Collegiate Licensing Company (CLC). All uses of UC trademarks on products will incorporate the appropriate trademark designation symbols (i.e., ® or ™).
Additional information is available on the Office of Trademarks and Licensing website, uc.edu/licensing.
The CECH Marketing Department is here to help with the marketing needs of the College, the Schools, recruitment, and the various units and centers associated with CECH. We can assist with your next Marketing Merchandise Order. Please submit a ticket below and one of our marketing professionals will respond to you within 24-48 hours.
The College of Education, Criminal Justice, and Human Services has a catalogue of images that are used across many college documents. Photography demonstrates education in action, students from all of our schools and architectural catalysts of the college.