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Sport Administration

Sport Administration is the study of the business side of sport. Sport administration is a $450 billion industry encompassing a wide-range of industry segments including ticket sales, sponsorship, venue and event management, public relations, licensing, retailing, sporting goods, and recreation. Managers in this field are well versed in the theoretical and practical components of marketing, sales, finance, revenue generation, leadership, diversity, organizational behavior, facility operations, and law as it relates to sport. Prudent managers also recognize the importance of data-based decision-making and an appreciation for the societal impacts of sport. The master’s curriculum emphasizes the practical application of knowledge in these areas as it relates to high school and collegiate athletic administration, as well as facility and event management.


Quick Info

Program Code


Real-World Learning Components

Optional internship(s)




Main Campus


School of Human Services
College of Education, Criminal Justice, and Human Services


PO BOX 210014
Cincinnati,OH  45221
Thomas Aicher
Phone: 513-556-1331

Student Success Factors

Success in the sport industry extends beyond basic knowledge of the core content areas within the sport administration master’s curriculum. Successful managers are able to think critically and make ethical decisions. As such, an emphasis is placed on developing these skills through the use of case studies and practical applications in the classroom.

The Sport Administration master’s program is designed to cultivate the next generation of sport industry leaders within the concentration areas of study. To be a successful leader, one must demonstrate confidence, empathy, honesty, creativity, a strong work ethic, and the ability to motivate others to succeed. Lastly, successful sport managers possess a passion for what they do.

Click here to go to the program website for additional information.

Career Possibilities

The focus of this program is to prepare students for careers in athletic administration, and facility and event management. At the pinnacle of these industry segments exist career opportunities as athletic/associate athletic directors, tournament/event directors, and facility directors. Within each of these industry segments, skilled sport managers are needed in fields such as sales, development, corporate partnerships, finance, sport information, community relations, ticketing, booking and scheduling, event operations, ticketing, volunteer management, and event planning.

Additional career options are listed on the Center for Exploratory Studies website.


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Curriculum Guide Versions:

Graduation Requirements

In order to graduate from the UC College of Education, Criminal Justice, and Human Services, a student must:

  • Complete all required course work and program requirements.
  • Obtain at least a 3.0 university grade point average.
  • Be in good academic standing; that is, not on academic or disciplinary probation or suspension.
  • Meet the college's residency requirement of 30 semester credit hours.
  • File formal application for the degree by the posted semester of graduation deadline.

Application Deadlines

Fall Deadline: February 1st


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