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Sport Administration is the study of the business side of sport. Sport administration is a $450 billion industry encompassing a wide-range of industry segments including ticket sales, sponsorship, venue and event management, public relations, licensing, retailing, sporting goods, and recreation. Managers in this field are well versed in the theoretical and practical components of marketing, sales, finance, revenue generation, leadership, diversity, organizational behavior, facility operations, and law as it relates to sport. Prudent managers also recognize the importance of data-based decision-making and an appreciation for the societal impacts of sport. The master’s curriculum emphasizes the practical application of knowledge in these areas as it relates to high school and collegiate athletic administration, as well as facility and event management.
Real-World Learning ComponentsOptional internship(s)
DepartmentSchool of Human Services
College of Education, Criminal Justice, and Human Services
ContactPO BOX 210014
Student Success Factors
Success in the sport industry extends beyond basic knowledge of the core content areas within the sport administration master’s curriculum. Successful managers are able to think critically and make ethical decisions. As such, an emphasis is placed on developing these skills through the use of case studies and practical applications in the classroom.
The Sport Administration master’s program is designed to cultivate the next generation of sport industry leaders within the concentration areas of study. To be a successful leader, one must demonstrate confidence, empathy, honesty, creativity, a strong work ethic, and the ability to motivate others to succeed. Lastly, successful sport managers possess a passion for what they do.
Click here to go to the program website for additional information.
The focus of this program is to prepare students for careers in athletic administration, and facility and event management. At the pinnacle of these industry segments exist career opportunities as athletic/associate athletic directors, tournament/event directors, and facility directors. Within each of these industry segments, skilled sport managers are needed in fields such as sales, development, corporate partnerships, finance, sport information, community relations, ticketing, booking and scheduling, event operations, ticketing, volunteer management, and event planning.
Additional career options are listed on the Center for Exploratory Studies website.
These tools assist students to identify course requirements and individual progress toward completion of academic programs. It is important to utilize these resources with personalized guidance from a UC academic advisor regularly to ensure timely graduation..My Degree Audit - for confirmed and current students
My Transfer Course Equivalencies - for students considering transfer to UC
UC Schedule of Classes - search course availability and descriptions
Curriculum Guide Versions:
In order to graduate from the UC College of Education, Criminal Justice, and Human Services, a student must:
- Complete all required course work and program requirements.
- Obtain at least a 3.0 university grade point average.
- Be in good academic standing; that is, not on academic or disciplinary probation or suspension.
- Meet the college's residency requirement of 30 semester credit hours.
- File formal application for the degree by the posted semester of graduation deadline.
Fall Deadline: February 1st
The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.