Sport Administration


Turn your passion into your profession! Become a fan of sport business.

The sport administration field is vast with career opportunities in fields such as marketing, sales, facility and event management, student-athlete services, development, relationship management, interscholastic and intercollegiate athletic administration, athletic compliance, public relations, and more.

The Sport Administration curriculum at the University of Cincinnati focuses on the business side of the sport, and was developed to prepare students for a career in the sport industry. The curriculum seamlessly blends theory with real-world application, giving students the optimal educational experience.

Sport Administration is a multi-billion dollar industry. Given the economic magnitude and pervasive nature of sport in society, the need has never been greater for educated/trained sport managers. Competition for entry-level positions within sport administration is fierce. Those with the best education, paired with industry experience gained through practicum and internship opportunities, have the best opportunity to obtain a position and be successful. 

Program Learning Outcomes

Upon program completion, students will be able to:

  • Demonstrate critical thinking, information literacy, research, and problem solving skills applicable to the various sectors of the sport industry.
  • Effectively formulate and communicate logical and persuasive arguments orally, visually, and in writing, in individual and team settings.
  • Describe and assess the skills associated with leadership and practice in the various functional areas of sport organizations.
  • Evaluate the role of ethical and social responsibility within sport organizations.
  • Relate the benefits of diversity in all its forms to real-world situations.
  • Demonstrate the necessary professionalism and preparedness for excelling in a career in the sport industry.

Additional Information

Find out more about the undergraduate Sport Administration degree program.

Learn more about Sport Administration program.

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